Education | Business Experience | Academic Positions | Honors | Selected Publications | Curriculum Vitae | Personal Information

Education

• Ph.D. in Business Administration: University of Georgia, June 8, 1985. Major: Marketing, Minor: Cultural Anthropology/Political Geography.

• Dissertation Title: “The Use of the Logit Model to Create a Market Share Model for Industry to Aid the Marketer in Strategic Market Planning.”

• M.B.A., University of Georgia, Athens, Georgia, June 11, 1983.

• B.B.A., Yale University, New Haven, Connecticut, June 18, 1971. Major: English Literature, Minor: Clinical Primatology.

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Business Experience

These were business positions held from 1971 until 1981 prior to enrolling in M.B.A. program at University of Georgia:

• Stock Broker/Account Executive, Municipal Bond Specialist, A. G. Edwards, Detroit, Michigan.

• Trust Investment Officer, Manufacturer’s National Bank, Detroit, Michigan.

• Sales Manager, Gentrex, Inc., Import/Export Firm, Detroit, Michigan

• Vice President, The Blunt Company, Management Consultants and Executive Recruiters, Detroit, Michigan.

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Academic and Professional Positions

• Invitation to serve as Visiting Professor of Marketing, IESEG School of Business, Catholic University of Lille, Lille, France, January 2011 to the present at the Lille and Paris campuses.
• Elected to the Board of Governors of the Academy of Marketing Science, 2012-2018.
• Invitation to serve as Visiting Professor of Marketing, Kent Business School at the University of Kent in Canterbury, UK, July and September 2010.
• Promoted to Eminent Scholar by Old Dominion University on April, 15, 2010.
• Invitation to serve as Visiting Professor of Marketing, Curtin University, Australia, March, 2007-2010
• Invitation to serve as Visiting Professor of Marketing, Cass School of Business at City University of London, Jan-March 2009.
• President of the Academy of Marketing Science for the period May 2006-April 2008.
• Visiting Professor of Marketing at the National Graduate School of Management, the Australian National University, Canberra, Australia, Sept-Oct, 2005.
• Elected as the Vice President for Membership-North America for the Academy of Marketing Science for the period May 2004- April 2006.
• Elected as the Secretary/Treasurer for the Academy of Marketing Science for the period May 2002- April 2004.
• Elected as the Vice President for Research and Publications by the Society of Marketing Advances for 2001-2002 Academic Year.
• Visiting Professor, University of Westminster,Westminster Business School, UK, October, 2004.
• Visiting Professor, Marketing Group, Henley Management College, Henley-on-Thames, England, Fall Semester, 1998.
• Promoted to Professor of Marketing and International Business, College of Business and Public Administration, Old Dominion University, April, 1997.
• Visiting Professor, Faculty of Commerce, Kitakyushu University, Kitakyushu, Japan, Summer, 1996.
• Joined the Faculty of International Business when it was created in 1994 and served as the Discipline Coordinator from 1994 until May, 1997.
• Visiting Professor, Faculty of Commerce, Kitakyushu University, Kitakyushu, Japan, Summer, 1991.
• Visiting Professor, Department of Marketing and International Strategic Management, University of Waikato, Hamilton, New Zealand, Summer, 1993 and 1994.
• Promoted to Associate Professor of Marketing and given tenure, College of Business and Public Administration, Old Dominion University, April, 1991.
• Hired as Assistant Professor of Marketing by the Department of Marketing, College of Business and Public Administration, Old Dominion University, July 1985.

Editorial Review Boards and Editorial Experience

• Currently Serving as the Editor-in-Chief for the Journal of Advertising Research.
• Served as the Editor for the Comments Section for International Journal of Advertising from 2005 until 2009.
• Currently serving on the Editorial Review Board for the Journal of the Academy of Marketing Science.
• Currently serving as Associate Editor for Advertising Research for Journal of Business Research.
• Currently serving on the Editorial Review Board for the Journal of Advertising.
• Currently serving on the Editorial Review Board for the International Journal of Advertising.
• Currently serving on the Editorial Review Board for the International Marketing Review.
• Currently serving on the Editorial Review Board for International Journal of Nonprofit and Voluntary Sector Marketing.
• Currently serving on the Editorial Review Board for Journal of Marketing Theory and Practice.
• Currently serving on the Editorial Review Board for Marketing Education Review.
• Currently serving on the Editorial Review Board for Cornell Hospitality Quarterly.
• Currently serving on the Editorial Review Board for Asia Pacific Journal of Marketing and Logistics.
• Editor of the AMS Quarterly Newsletter, 1999-2006.
• Served as Special Issue Co-Editor for International Marketing Review for a special issue on the International Marketing Strategy , Vol. 33, No. 1 (January), 2016.
• Served as Special Issue Co-Editor for International Journal of Nonprofit and Voluntary Sector Marketing for a special issue on the Marketing of Religion, Vol. 15, No. 4 (November), 2010.
• Served as Special Issue Editor for the Academy of Marketing Science Review focused on Cross-Cultural Issues in Marketing Research, Fall, 2007
• Served as Special Issue Editor for International Marketing Review for a special issue on Services Research in a Cross-National/Cross-Cultural Context, Vol. 22, No. 3, 2005.
• Served as Special Issue Editor for International Marketing Review for a special issue on Legal Issues Affecting International Marketing Strategy, Vol. 17, No. 3, 2000.
• Served as Special Issue Editor for International Marketing Review for a special issue on Issues in Cross-Cultural Marketing Research, Vol. 13, No. 5, 1996.

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Honors

• Co-author of the Best Academic Paper of 2014 for the Journal of Advertising Research as chosen by the Editorial Review Board.
• Chosen as Best Reviewer for 2014 for Marketing Education Review.
• Chosen as one of the Best Reviewers for 2014 for the International Journal of Advertising.
• Chosen as one of the Best Reviewers for 2014 for the Cornell Hospitality Quarterly.
• Co-author of the Best Academic Paper of 2013 for the Journal of Advertising Research as chosen by the Editorial Review Board.
• Co-author of the Best Paper of 2013 for the Journal of Marketing Theory and Practice as chosen Editorial Review Board.
• Awarded the Academy of Marketing Science Harold W. Berkman Outstanding Service Award in May of 2012 for long-term service to the Academy.
• Co-author of the Best Paper for 2010 for Marketing Education Review
• Nominated and Forwarded by Old Dominion University as one of eight candidates for the State Council for Higher Education of Virginia 2012, 2013, 2014 and 2015 Outstanding Faculty Awards.  Was chosen as one of the 35 finalists for selection in 2012 and 2013.
• Recipient of 2012/2013 Faculty Service Award, College of Business and Public Administration, Old Dominion University, April, 2013.
• Recipient of the 2011/2012 Faculty Research Award, College of Business and Public Administration, Old Dominion University, April, 2012.
• Chosen as one of the ten Best Reviewers for International Marketing Review for the period of 2008-2010.
• Co-author of the Best Paper for 2008 for the International Journal of Nonprofit and Voluntary Sector Marketing.
• Co-author of the Best Paper for 2007 for the International Journal of Nonprofit and Voluntary Sector Marketing.
• Recipient of the Doctoral Mentoring Award (2008) of Old Dominion University, (http://www.odu.edu/ao/news/index.php?todo=details&id=10067)
• Recognized as a Distinguished Fellow of the Academy of Marketing Science at the 2007 Annual Conference on Friday, May 25th, 2007 in Coral Gables, Florida.
• Highly Commended Award Winner at the Literati Awards for Excellence 2008 for the paper “The Service Recovery Paradox: Justifiable Theory or Smoldering Myth.”
• Among the top 100 (ranked 85th in the list of top 100 authors) researchers in International Business as per a content analysis on publications 1996-2000, published by Asia Pacific Journal of Management (2008).
• Fifth most prolific author in the International Marketing Review (1996-2000) as per a study published by Asia Pacific Journal of Management (2008).
• Invited to be Keynote Speaker at the Irish Academy of Management Annual Conference in Dublin, September 2008.
• Recipient of the 2005/2006 Faculty Research Award, College of Business and Public Administration, Old Dominion University, April, 2006.
• Recipient of the 2003/2004 Faculty Service Award, College of Business and Public Administration, Old Dominion University, April, 2004.
• Chosen as one of eight finalists for Old Dominion University for the State Council of Higher Education for Virginia Outstanding Faculty Awards for 2004, 2003, 2001, 2000.
• Appointed in fall of 2004 to become the Editor for the newly-established Comments Section for the International Journal of Advertising by the World Advertising Research Council.
• Co-Author of the “Best overall paper” and winner of the Academy of Marketing Science Wayne Delozier Award for 2004 at the 2004 AMS National Conference.
• Co-Author of the “Best Paper in the Global Marketing Track” of the 2003 American Marketing Association Winter Educators’ Conference.
• Recipient of the Old Dominion University Provost’s Award for Leadership in International Education in 2002.
• Nominated for 1997, 1998 and 2006 Old Dominion University Outstanding Research Awards.
• Nominated for the Old Dominion University Rufus Tonelson Award for Excellence in Research for the 1996/1997, 1997/98, 1998/1999 and 2004/2005 academic years.
• Co-Author of the “Best Paper of the International/Global Marketing Track” of the 1997 Southern Marketing Association Annual Conference.
• Co-Author of the “Best Paper in the Global/International Marketing Track” of the 1996 American Marketing Association Annual Summer Educators’ Conference.
• Recipient of 1995/1996 Faculty Research Award, College of Business and Public Administration, Old Dominion University, April, 1996.
• Recipient of 1990/1991 Faculty Service Award, College of Business and Public Administration, Old Dominion University, April, 1991.
• Recipient of 1989/1990 Faculty Teaching Award, College of Business and Public Administration, Old Dominion University, April, 1990.
• Author of the “Best Paper in the Competitive Strategy Track” of the 1989 Academy of Marketing Science World Marketing Congress.
• Co-Author of the “Best Paper in the Marketing Education Track” of the 1988 Academy of Marketing Science Annual Conference.

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Journal Publications

• Khantimirov, Denis, Kiran Karande and John B. Ford, “Dissatisfaction after Service Failures as a Realized Transaction Risk: Customer Opportunism as a Function of External and Internal Rewards,” accepted for publication by Journal of Retailing and Consumer Services.
• Merchant, Altaf, Subhadip Roy, Varsha Jain and John B. Ford, “Developing an EMIC Scale to Measure Ad-Evoked Nostalgia in a Collectivist Emerging Marketing: India,” accepted for publication is Journal of Business Research.
• Patwardhan, Abhijit M., John B. Ford and George R. G. Clarke, “The Neo-Weberian Contingency Theory of Innovation,” Journal of Management and Marketing Research, Vol. 21, No. 1, 2018, pp. 1-36.
• Ford, John B., Altaf Merchant, Anne-Laure Bartier and Mike D. Friedman, “The Cross-Cultural Scale Development Process: The Case of Brand Nostalgia in Belgium and the United States,” Journal of Business Research, Vol. 83, No. 1, 2018, pp. 19-29.
• Merchant, Altaf, Kathryn LaTour, John B. Ford and Michael S. LaTour, “Should Cookie Monster Adopt a Healthy Lifestyle or Continue to Indulge? Insights into Brand Icons,” Psychology and Marketing, Vol. 35, No. 1, 2018, pp. 64-78.
• Kirchner, Theresa, Ed Markowski and John B. Ford, “Nonprofit Cultural Alliances: Empirical Examination of an Emergent U.S. Phenomenon,” Journal of Arts Management, Law and Society, Vol. 48, No. 1, 2018, pp. 1-16.
• Suh, Taewon, John B. Ford, Young S. Ryu and John H. S. Kim, “Enhancing the Simultaneous Utilization of Measure in Product Design for Academic-Practitioner Collaboration,” Journal of Product and Brand Management, Vol. 26, No. 3, 2017, pp. 312-326
• Ford, John B., “Amazon’s Mechanical Turk: A comment,” Journal of Advertising, Vol. 46, No. 1, 2017, pp. 156-158.
• Ford, John B., “Cost vs. Credibility: The Student Sample Trap in Business Research,” European Business Review, Vol. 28, No. 6, 2016, pp. 652-656.
• Merchant, Altaf, John B. Ford, Christian Dianoux and Jean-Luc Herrmann, “Development and Validation of an Emic Scale to Measure Ad-Evoked Nostalgia in France,” International Journal of Advertising, Vol. 35, No. 4, 2016, pp. 706-729.
• Petrovici, Dan A., Matthew Gorton, John B. Ford and Yujian Shan, “Patriot Games? Determinants of Responses to Chinese and Foreign Sponsors of the Beijing Olympics,” Journal of Business Research, Vol. 68, 2015, pp. 1324-1331.
• Dickinson, Sonia, John B. Ford and Donna G. Gill, “Model Looks, Motives and Affective Outcomes,” Journalism and Mass Communication Quarterly, Vol. 91, No. 2 (June), 2014, pp. 357 – 374.
• West, Douglas, John B. Ford and Paul Farris, “How Corporate Cultures Drive Advertising and Promotion Budgets,” Journal of Advertising Research, Vol. 54, No. 2 (June), 2014, pp. 1-14.
• Altaf Merchant, Kathryn LaTour, John B. Ford and Michael S. LaTour, “Development and Validation of a Scale to Measure Personal Nostalgia Evoked by Advertisements,” Journal of Advertising Research, Vol. 53, No. 2 (June), 2013, pp. 13-28.
• Kirchner, Theresa A., John B. Ford and Sandra Mottner, “Entrepreneurial Marketing of Nonprofit Arts Organizations,” Social Business, Vol. 3, No. 2, 2013, pp. 107-122.
• Case, F. Mark, John B. Ford, Edward Markowski and Earl D. Honeycutt, Jr., “An Experimental Examination of Equivalence Failures in Multi-Cultural Comparative Research,” Journal of Marketing Theory and Practice, Vol. 21, No. 1 (Winter), 2013, pp. 71-89.
• Li, Ling, John B. Ford, Xin Zhai and Li Xu, “Relational Benefits and Manufacturer Satisfaction: An Empirical Study of Logistics Service in Supply Chain,” International Journal of Production Research, Vol. 50, No. 19, 2012, pp. 5445-5459.
• Kirchner, Theresa A., John B. Ford and Sandra Mottner, “Disruptive Marketing and Unintended Consequences in the Nonprofit Arts Sector,” Arts Marketing, Vol. 2, No. 1, 2012, pp. 70-90.
• Ford, John B., Barbara Mueller and Charles Raymond Taylor, “Reflections on the Evolution of International Advertising Research: From the Great Standardization Debate to Cross-Cultural Methodological Challenges,” Journal of Advertising Research, Vol. 51, No. 1 (Supplement), 2011, pp. 27-41.
• Merchant, Altaf, John B. Ford and Gregory Rose, “How Personal Nostalgia Influences Giving to Charity,” Journal of Business Research, Vol. 64, 2011, pp. 610-616.
• Reichert, Tom, Michael S, LaTour and John B. Ford, “Affinity for Graphic Sexual Appeals in Advertising: Nudity vis-à-vis Individual Constructs,” Journal of Advertising Research, Vol. 51, No. 2, 2011, pp. 436-448.
• Ford, John B., Douglas West, Vincent Magnini, Michael LaTour and Michael Polonsky, “A Backward Glance of Who and What Marketing Scholars Have Been Researching, 1977-2002,” Review of Marketing Research, Vol. 7, December, 2010, pp. 1-18.
• Ford, John B. and Altaf Merchant, “Nostalgic Drives Donations: Effect of Nostalgia-Based Charity Appeals on Emotions and Intentions,” Journal of Advertising Research, Vol. 50, No. 4 (December), 2010, pp. 450-459.
• Merchant, Altaf, John B. Ford and Adrian Sargeant, “Don’t Forget to Say Thank You: The Effect of an Acknowledgement on Donor Relationships,” Journal of Marketing Management (UK), Vol. 26, Nos. 7-8 (July), 2010, pp. 593-611.
• Earl D. Honeycutt, Jr., Shawn T. Thelen and John B. Ford, “Evaluating and Motivating Faculty Performance: Challenges for Marketing Chairs,” Marketing Education Review, Vol. 20, No. 3 (Fall), 2010, pp. 205-217.
• Earl D. Honeycutt, Jr., John B. Ford and Shawn T. Thelen, “An Empirical Examination of the Three Dichotomies of Marketing Academe Model,” Marketing Education Review, Vol. 20, No. 2 (Summer), 2010, pp. 131-142.
• Merchant, Altaf, John B. Ford and Adrian Sargeant, “Charitable Organizations’ Storytelling Influence on Donors’ Emotions and Intentions,” Journal of Business Research, Vol. 63, 2010, pp. 754-762.
• Sargeant, Adrian, John B. Ford and Jane Hudson, “Charity Brand Personality: The Relationship with Giving Behavior,” Nonprofit and Voluntary Sector Quarterly, Vol. 37, No. 3, 2008, pp. 468-491.
• Ford, John B. and Altaf Merchant, “A Ten-Year Retrospective of Advertising Research Productivity in the Top Three U.S. Advertising Journals: 1997-2006,” Journal of Advertising, Vol. 37, No. 3 (Fall), 2008, pp. 69-94.
• Mottner, Sandra and John B. Ford, “Internal Competition in a Nonprofit Museum Setting Development of a Scale,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, No. 2 (May), 2008, pp. 177-190.
• Merchant, Altaf and John B. Ford, “Nostalgia and Giving to Charity: A Conceptual Framework for Discussion and Research,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 13, No. 1, 2008, pp. 13-30.
• Magnini, Vincent, John B. Ford, Edward P. Markowski and Earl D. Honeycutt, Jr., “The Service Recovery Paradox: Justifiable Theory or Smoldering Myth?” Journal of Services Marketing, Vol. 21, No. 3, 2007, pp. 213-225.
• Kirchner, Theresa A., Edward P. Markowski and John B. Ford, “Relationships Among Levels of Government Support, Marketing Activities, and Financial Health of Nonprofit Performing Arts Organizations,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 12, No. 2 (May), 2007, pp. 95-116.
• Sargeant, Adrian and John B. Ford, “Charity Brand Personality: Distinguishing Sector, Cause and Organization,” Stanford Social Innovation Review, Vol. 5, No. 1 (Winter), 2007, pp. 40-47.
• Thelen, Shawn, John B. Ford and Earl D. Honeycutt, Jr., “The Impact of Regional Affiliation on Consumer Perceptions of Relationships Among Behavioral Constructs,” Journal of Business Research, Vol. 59, No. 9, 2006, pp. 965-973.
• Thelen, Shawn P., John B. Ford and Earl D. Honeycutt, Jr., “Assessing Russian Consumers’ Imported versus Domestic Product Bias,” Thunderbird International Business Review, Vol. 48, No. 5 (Sept./Oct.), 2006, pp. 687-704.
• Sargeant, Adrian, John B. Ford and Douglas C. West, “Perceptual Determinants of Nonprofit Giving Behavior,” Journal of Business Research, Vol. 59, No. 2 (February), 2006, pp. 155-165.
• Ling, Howard G., John B. Ford and Earl D. Honeycutt, Jr., “Ideal Firm Image as a Basis for Strategy in Industrial Markets,” International Journal of Business and Economics Perspectives, Vol. 1, No. 2 (Fall), 2006, pp. 89-98.
• Mottner, Sandra and John B. Ford, “Measuring Nonprofit Marketing Strategy Performance: The Case of Museum Stores,” Journal of Business Research, Vol. 58, No. 6, 2005, pp. 829-840.
• Sargeant, Adrian, John B. Ford and Douglas G. West, “Does Perception Matter? An Empirical Analysis of Donor Behavior,” Service Industries Journal, Vol. 25, No. 3 (May), 2005.
• Magnini, Vincent and John B. Ford, “Service Failure Recovery in China,” International Journal of Contemporary Hospitality Management, Vol. 16, No. 5, 2004, pp. 279-286.
• Shankarmahesh, Mahesh N., John B. Ford and Michael S. LaTour, “Determination of Satisfaction in Sales Negotiations with Foreign Buyers: Perceptions of U.S. Export Executives,” International Marketing Review, Vol. 21, No. 4/5, 2004, pp. 423-446.
• Ford, John B. and Sandra Mottner, “Retailing in the Non-Profit Sector: An Exploratory Analysis of Church-Connected Retailing Ventures,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 8, No. 4, 2003, pp. 337-348.
• Shankarmahesh, Mahesh N., John B. Ford and Michael S. LaTour, “Cultural Dimensions of Switching Behavior in Importer-Exporter Relationships,” Academy of Marketing Science Review, Vol. 3, 2003, pp. 1-20.
• Polonsky, Michael Jay, John B. Ford, Krystal Evans, Skye Hogan, Laura Shelley, and Lucy Tarjan, “Are Feminists More Critical of the Portrayal of Women in Australian Beer Ads than Non-Feminists?” Journal of Marketing Communication, Vol. 7, 2001, pp. 245-256.
• Ford, John B., Michael S. LaTour and Tony L. Henthorne, “Author and Institution Productivity in Industrial Marketing Management from 1971-1998,” Industrial Marketing Management, Vol. 30, No. 5 (July), 2001, pp. 441-452.
• Sargeant, Adrian, Douglas G. West and John B. Ford, “The Role of Perceptions in Predicting Donor Value,” Journal of Marketing Management, Vol. 17, 2001, pp. 407-428.
• West, Douglas G. and John B. Ford, “Advertising Agency Philosophies and Employee Risk Taking,” Journal of Advertising, Vol. 30, No. 1 (Spring), 2001, pp. 77-91.
• Ford, John B., Michael S. LaTour and Tony L. Henthorne, “Cognitive Moral Development and Japanese Procurement Executives: Implications for Business-To-Business Marketers,” Industrial Marketing Management, Vol. 29, No. 6, 2000, pp. 589-600.
• Sargeant, Adrian, John B. Ford and Douglas G. West, “Widening the Appeal of Charity,” International Journal of Nonprofit and Voluntary Sector Marketing, Vol. 5, No. 4 (November), 2000, pp. 318-332.
• Clarke, Irvine, III, Margaret Owens and John B. Ford, “Integrating Country-of-Origin into Marketing Strategy: A Review of U.S. Marking Statutes,” International Marketing Review, Vol. 17, No. 2, 2000, pp. 114-126.
• Ford, John B., Michael S. LaTour and Courtney Middleton, “Women’s Studies and Advertising Role Portrayal Sensitivity: Can Consciousness Raising Reach a Potentially Critical Level?” Journal of Current Issues and Research in Advertising, Vol. 21, No. 2 (Fall), 1999, pp. 75-85.
• Ford, John B., Matthew Joseph and Beatriz Joseph, “Importance-Performance Analysis as a Strategic Tool for Service Marketers: The Case of Service Quality Perceptions of Business Students in New Zealand and the United States,” Journal of Services Marketing, Vol. 13, No. 2, 1999, pp. 171-186.
• Clarke, Irvine, III, Margaret Owens, and John B. Ford, “The Harmonization of Product Country-Marking Statutes: Strategic Implications for International Marketers,” Journal of International Marketing, Vol. 7, No. 2 (Spring), 1999, pp. 81-92.
• Ford, John B., Patricia Kramer Voli, Earl D. Honeycutt, Jr., and Susan P. Casey, “Gender Role Portrayals in Japanese Advertising: A Magazine Content Analysis,” Journal of Advertising, Vol. 27, No. 1 (Spring), 1999, pp. 113-124.
• Ford, John B., Kiran Karande and Bruce Seifert , “The Role of Economic Freedom in Explaining Penetration of Consumer Durables,” Journal of World Business (previously known as Columbia Journal of World Business), Vol. 33, No. 1 (Spring), 1998, pp. 69-86.
• Ford, John B., Michael S. LaTour and Earl D. Honeycutt, Jr., “An Examination of the Cross-Cultural Female Response to Offensive Sex Role Portrayals in Advertising: A Research Note,” International Marketing Review, Vol. 14, No. 6, 1997, pp. 409-423.
• Ford, John B., Michael S. LaTour, Scott J. Vitell and Warren A. French, “Moral Judgment and Market Negotiation: A Comparison of Chinese and American Managers,” Journal of International Marketing, Vol. 5, No. 2, 1997, pp. 57-76.
• Ford, John B. and Michael S. LaTour, “Contemporary Female Perspectives of Female Role Portrayals in Advertising,” Journal of Current Issues and Research in Advertising, Vol. 18, No. 1 (Spring), 1996, pp. 81-95.
• Honeycutt, Earl D., Jr., John B. Ford and Lew Kurtzman, “Potential Problems and Solutions when Hiring and Training a Worldwide Sales Team,” Journal of Business & Industrial Marketing, Vol. 11, No. 1, 1996, pp. 42-54.
• Ford, John B., Michael S. LaTour and Tony L. Henthorne, “Perceptions of Marital Roles in Purchase Decision Processes: A Cross Cultural Study,” Journal of the Academy of Marketing Science, Vol. 23, No. 2 (Spring), 1995, pp. 120-131.
• Honeycutt, Earl D., Jr., John B. Ford and Thomas H. Stevenson, “Is Academic Research in Sales Training Relevant?” Marketing Education Review, Vol. 5, No. 2 (Summer), 1995, pp. 67-75.
• Honeycutt, Earl D., Jr., John B. Ford and C. P. Rao, “Sales Training: Executives’ Research Needs,” Journal of Personal Selling and Sales Management, Vol. XV, No. 4 (Fall), 1995, pp. 67-72.
• Honeycutt, Earl D., Jr. and John B. Ford, “Guidelines for Managing an International Sales Force,” Industrial Marketing Management, Vol. 24, No. 2, (Spring), 1995, pp. 135-144.
• Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Jr. and Patricia K. Voli, “Consumer Perceptions of Sex Role Portrayals in Advertising: A Comparison of Business Students in the United States, Japan, Thailand and New Zealand,” Asian Journal of Marketing, Vol. 2, No. 2 (December), 1994, pp. 21-36.
• Ford, John B., Michael S. LaTour, Earl D. Honeycutt, Jr. and Matthew Joseph, “Female Role Portrayals in International Advertising: Should Advertisers Standardize in the Pacific Rim?” American Business Review, Vol. XII, No. 2 (May), 1994, pp. 1-10.
• Honeycutt, Earl D., Jr., John B. Ford and John F. Tanner, Jr., “Who Trains Salespeople? The Role of Sales Trainers and Sales Managers,” Industrial Marketing Management, Vol. 23, No. 1 (February), 1994, pp. 65-70.
• LaTour, Michael S., Tony L. Henthorne and John B. Ford, “Perception of Marital Roles in Purchase Decision Processes: A Study of 100 Beijing Couples,” Asian Journal of Marketing, Vol. 1, No. 2 (December), 1993, pp. 45-59.
• Ford, John B. and Michael S. LaTour, “Differing Reactions to Female Role Portrayals in Advertising,” Journal of Advertising Research, Vol. 33, No. 5 (September/October), 1993, pp. 43-52.
• Ford, John B. and Earl D. Honeycutt, Jr., “Japanese National Culture as a Basis for Understanding Japanese Business Practices,” Business Horizons, Vol. 35, No. 6 (Nov.-Dec.), 1992, pp. 27-34.
• Ford, John B., Michael S. LaTour and William J. Lundstrom, “Contemporary Women’s Evaluation of Female Role Portrayals in Advertising,” Journal of Consumer Marketing, Vol. 8, No. 1, 1991, pp. 15-28.
• Ford, John B. and Earl D. Honeycutt, Jr., “Communication Strategies for Hospital Positioning,” Journal of Hospital Marketing, Vol. 5, No. 2 (Spring/Summer), 1991, pp. 121-132.
• Seifert, Bruce and John B. Ford, “Export Distribution Channels,” Columbia Journal of World Business, Vol. 24, No. 2, 1989, pp. 15-22.
• Seifert, Bruce and John B. Ford, “Are Exporting Firms Modifying Their Product, Pricing and Promotion Policies?” International Marketing Review, Vol. 6, No. 6, 1989, pp. 53-68.
• Glassman, Myron and John B. Ford, “An Empirical Investigation of Bogus Recall,” Journal of the Academy of Marketing Science, Vol. 16, Nos. 3-4 (Fall), 1988, pp. 38-41.
• French, Warren A., Jan Henkel, John S. Kanet, and John B. Ford, “MRO Parts Service in the Machine Tool Industry,” Industrial Marketing Management, Vol. 14, No. 4, Winter, 1985, pp. 283-288.

Books

• Strategic Marketing: Creating Competitive Advantage, 3rd Edition, by Douglas C. West, John B. Ford and Essam Ibrahim, Oxford: Oxford University Press, 2015.
• Sales Management: A Global Perspective by Earl D. Honeycutt, John B. Ford and Antonis C. Simintiras, London: Routledge, 2003.

Book Chapters

• Taylor, Charles R. and John B. Ford, Research Methods for International Advertising Studies: A Practical Guide,” in The Handbook of International Advertising Research, (Hong Cheng, editor), Chichester: John Wiley & Sons, Ltd., 2014, pp. 32-48.
• Kirchner, Theresa A. and John B. Ford, “Traditional vs. Entrepreneurial Marketing of Arts/Culture,” in The Routledge Companion to Arts Marketing, (Daragh O’Reilly, Ruth Rentschler and Theresa A. Kirchner, editors), London: Routledge, 2013, pp. 99-108.
• Magnini, Vincent P., John B. Ford and Michael S. LaTour, “The Role of Qualitative Methods in Tourism QOL Research: A Critique and Future Agenda,” Handbook of Tourism and Quality-of-Life Research: Enhancing the Lives of Tourists and Residents of Host Communities. Ed. M. Uysal et al. New York: Springer Science-Business Media, 2012, pp. 51-63.

• Theresa A. Kirchner and John B. Ford, “The Arts and Nonprofit Organizations,” Leadership in Nonprofit Organizations. Kathryn Agard.  Thousand Oaks, CA: Sage Publications, Inc., 2011, pp. 171-179.

• Ford, John B.,”Marketing in the Emerging Countries,” in The Regional Encyclopedia of Business and Management: Management in the Emerging Countries, (Malcolm Warner, editor), London: Business Press, 2000, pp. 142-153.
• Ford, John B. and Theresa Kirchner, “Implications of Government Funding and Support for Marketing Programs of Nonprofit Performing–Arts Organizations,”  in The Routledge Companion to Nonprofit Marketing, (Adrian Sargeant and Walter Wymer, editors), London: Routledge , 2008, pp. 227-240.

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Curriculum Vitae

• Curriculum Vitae

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Community Service

I am a singer, and sports enthusiast (particularly a fanatical supporter of the University of Georgia Bulldogs, but I also have this nagging interest in the Detroit Lions, which stems back to my childhood growing up in the Motor City), and I am a fan of Manchester United of the English Premier League.  I sing in the church choir at Christ and St. Luke’s Episcopal Church in Norfolk.  I particularly enjoy soccer as both sons play, and I served for a number of years as the team manager for my son, Jamie’s, select-level soccer team for Athletic Club Norfolk (ACN). I am married to the former Sarah Ann Church, who is a talented pre-school music teacher and Past Director of the Suzuki Violin Program at the Academy of Music in Norfolk, who has the uncanny ability to keep her charges in line and engendering their love and affection at the same time. It always amazes me to see how her students come up to her everywhere we go and hug her and take her over to see their parents. As a professor teaching university students, we don’t tend to get these kinds of reactions from our students! I have four children: Lisa who completed her Ph.D. in Economics from the University of Georgia and who taught as a Visiting Professor of Economics at the University of Richmond for a number of years, who has three daughters, Ainsley, Henley and Lochlann, who we love to dote on; Kimberly, a graphic designer/artist/art teacher with a Master’s degree in Art Education from Florida State University, who lives and works in Atlanta, Georgia also with a beautiful daughter, Tanner, who we like to spoil; John who graduated from University of Georgia (with a degree in vocal performance)and Georgia State (Master’s in Vocal Performance – Opera) and is working with a variety of opera companies performing a series of baritone roles across the US and Europe, and Jamie, who has a degree in physical therapy for the University of Georgia and a Doctorate in Physical Therapy from Old Dominion University and works at the Shepherd Center in Atlanta, Ga.  Both boys live in Atlanta and support their UGA Bulldogs.  Go Dawgs………Sic ‘em!!!!
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For questions, please contact Dr. John B. Ford at (757) 683-3587.